STUDIO 1901
POSITIONING A NEW CATEGORY
Brand & SMM Strategy
Developed a research-driven go-to-market strategy and unique brand identity, positioning Studio 19 as Chișinău’s first listening café.
MARKET
45+ CAFÉS
INSIGHT
EXPERIENCE > PRODUCT
ALINA
CHICHIOI
MARKETING & SOCIAL MEDIA SPECIALIST
About me
I craft strategic, visually sharp marketing that connects brands with their ideal audience and turns attention into measurable growth.
My
Experience
STUDIO 1902
STUDIO 1903
TURNING 30 BOXES INTO 1M+ REACH
Influencer PR Production
“Conceptualized and managed the end-to-end production of a PR box distributed to 30 selected influencers, generating 1.07M+ total reach at ~$7 per box.”
STUDIO 1904
FROM LAUNCH TO GROWTH
Integrated Launch Strategy
Executed an integrated launch strategy across content, influencer PR, paid media and social on a €2.2K total launch budget, generating 1.6M+ Instagram views and nearly 4K net new followers.
€2.2K
TOTAL LAUNCH BUDGET
CONTENT
PR
PAID
EVENT
€0.55
LAUNCH COST / NEW FOLLOWER
SOL05
TURNING A MORNING GAP INTO +120% SALES
Strategic Partnerships & Concept Development
Identified an opportunity to grow morning traffic and developed Beauty Breakfast — a cross-marketing concept connecting SOL with a local beauty brand to bring a new audience into the restaurant.
SOL06
DESIGNING AN EXPERIENCE PEOPLE WANTED TO SHARE
Campaign & Event Production
Directed the activation across video production, creator events and social content, turning the Beauty Breakfast concept into a shareable brand experience that generated 1,500+ UGC assets and 2.2M+ organic reach.
Capabilities
- Marketing Strategy
- Brand Positioning
- SMM & Content Strategy
- Creative Direction
- Campaign Management
- Influencer Marketing
- Strategic Partnerships
- Event Marketing
Tools
Meta Ads Manager · Canva · CapCut · ClickUp · Trello · Google Workspace