CREATIVE MARKETING & SOCIAL MEDIA MANAGER
I find the angle that makes a brand interesting and build the marketing around it. Working across strategy, social media and creative campaigns, I shape the direction and stay involved in the details that make it work.
Brand & Social Strategy
Developed Studio 19’s positioning and go-to-market strategy around the listening café concept, defining its audience, communication and creative direction ahead of launch.
45+ CAFÉS
EXPERIENCE > PRODUCT
Influencer PR Production
Conceptualized and managed the end-to-end production of a PR box distributed to 30 selected influencers, generating 1.07M+ total reach at ~$7 per box.
Integrated Campaign Management
Led Studio 19’s launch across content, influencer PR, paid media and events, coordinating the campaign on a €2.2K budget, generating 1.6M+ Instagram views and 4K net new followers.
€2.2K
TOTAL LAUNCH BUDGET
€0.55
LAUNCH COST / NEW FOLLOWER
Concept Development & Partnerships
To bring more attention to SOL’s quiet mornings, I developed and launched Beauty Breakfast: a collaboration with a beauty brand that gave guests a new reason to visit for breakfast.
Creative Direction & Event Production
Led the Beauty Breakfast campaign across creative direction, video production, influencer collaborations and a 50-creator event, generating 2M+ organic reach.
Meta Ads Manager · Canva · CapCut · ClickUp · Trello · Google Workspace
